Ten institutions and businesses in Oxford have each received a “golden teaspoon” in recognition of their efforts in reducing sugar consumption within their organisation as part of a nationwide SUGAR SMART campaign.

The awards were presented at an award ceremony hosted on 26th September 2018 in Oxford Town Hall by Good Food Oxford, which is co-ordinating the SUGAR SMART campaign in Oxfordshire.

The organisations were awarded a “golden teaspoon” for making three or more SUGAR SMART pledges:

Unipart Group

provide a traffic light system for drinks, alongside promotional posters

ensure 2/3 of drinks offered contain less than 5g sugar per 100ml

run an annual SUGAR SMART day with individual challenges

The King's Centre

increase the number of tap water stations

make 80% of drinks offered sugar free, and provide smaller portions of juice

reduce the sugar content of homemade cookies, traybakes, cakes and desserts

provide free fruit for staff

Turl Street Kitchen

join Refill Oxford - the first location in Oxford to do so!

increase the proportion of sugar free and low sugar drinks offered

label sugar free drinks on the menu

Town Hall Café - Lemon Zest

provide a traffic light system for drinks, alongside promotional posters

increase the proportion of sugar free and low sugar drinks offered, and display them prominently

offer a water bottle refill station and join Refill Oxford

Oxford University Hospitals NHS Foundation Trust

remove from sale all drinks with more than 5g per 100ml of added sugar from 14 retailers across 4 hospital sites

remove promotions and adverts for sugary food and drinks, and remove these items from checkouts

increase the availability of healthier options, including in vending machines

La Cucina Oxford

offer tutti frutti water to children instead of sugary drinks

offer Sugar Swap desserts on the Children's Menu

train staff in the importance of SUGAR SMART choices

Rose Hill Primary School

consult with children, parents, carers and teachers to find healthy and delicious snacks for the children to enjoy

run SUGAR SMART sessions within classes to introduce the new tuck shop

provide a low sugar tuck shop at break times

Lady Margaret Hall, Oxford

provide a traffic light system for drinks, alongside promotional posters

display sugar free and low sugar drinks prominently, and increase the price of drinks high in sugar

provide free fruit for staff

Jamie's Italian

offer low sugar and sugar free drinks prominently on the menu

highlight the number of teaspoons of added sugar in sugary drinks on the menu

offer unlimited fruity water, or a glass of milk or fruit juice, as part of the children's menu

Fusion Lifestyle Leisure Centres, Oxford

provide floor stickers in front of all vending machines, with information on the sugar content of drinks

provide a traffic light system for drinks, alongside promotional posters

offer self-service tap water stations across all leisure centres


On top of this, Oxford City Council has signed the Local Authority Declaration on Healthier Food and Sugar Reduction, becoming the first Local Authority outside of London to do so, and committing to implement actions across six key categories.


Consuming too much sugar and too many foods and drinks high in sugar can lead to weight gain, which in turn increases the risk of heart disease, type 2 diabetes, stroke and some cancers. It is also linked to tooth decay.


The initiative, which was kick-started by Jamie Oliver and is led by Sustain, is asking businesses, as well as schools and colleges, to promote healthy alternatives and reduce unhealthy food and drink, particularly those high in ‘free’ sugar – added sugar and sugary products such as honey and fruit juice.


The recommended daily intake of free sugar is a maximum of 7 teaspoons for adults and a maximum of 5 to 6 teaspoons for children.  However, on average adults are currently having twice this amount and children having three times as much.

Hannah Fenton, Manager at Good Food Oxford, said: “In Oxford’s Great Sugar Debate, we spoke to 665 people about what they thought about sugar. 96% of people who responded were concerned about sugar in our food and drinks, and 99% of people thought retailers and caterers should take action to offer healthier options. It’s great that these organisations have listened and done something about this.”

At the award ceremony, Val Messenger, Deputy Director of Public Health said: “Congratulations to all of these flagship recipients in their great work to make the healthy choice the easy choice. My hope is that other organisations will follow their lead and the whole of Oxfordshire can become SUGAR SMART.”

Free resources for organisations, businesses and schools are available from the national SUGAR SMART dashboard, where individuals can also join the campaign, for example by encouraging their workplace, local café or school to get involved.


Interested businesses can also get support for their next steps by emailing